Social Media Logo Promo Video - Zakopane

For this project I created a logo video as a promotional piece for a fictional ski holiday accommodation company. It was designed to be suitable for a variety of purposes including websites and social media posts. I started the video with the car driving along the road as an opening shot to introduce the winter scene with the car leading the viewer's eye into the scene, and leading them on a journey to the mountains. The second video shows an image of an example cabin available for rent, with a couple in front enjoying the snow and having fun. The final clip highlights the main activity people come to the area for, skiing, with the logo appearing over the clip. The transition colors between each clip are taken from the logo, and the final logo I made slightly transparent in order to have the skier still slightly visible behind.

This project was created as part of a Motion Graphics I course using Adobe Illustrator for the logo creation and design and Adobe After Effects to make the video.